Written Assignment #7

EPEAT eco-label stands for Electronic Product Environmental Assessment Tool it globally rates electronics and there lifestyle cycle. These electronic products are then rated on a scale of Gold, Silver, or Bronze depending on which environmental criteria they complete from the list below.  

·         removal of harmful toxins

·         product design recyclability

·         use of recycled materials

·         length of time that a product lasts

·         energy efficiency

·         packaging attributes

·         performance

I think that there logo is similar to worldwide eco-friendly label. The check-mark for example is in the environmental choice label. However, from the consumer’s perspective it is difficult to discern what the acromion EPEAT stands for. I wouldn’t say that the label is misleading consumers, but it is unclear what the label actually stands for. I would redesign the label to include a Black T.V. Television is the ancestor of technology today and it would be an easy addition to the label that gives it a little bit of context to the consumer. The green check mark and the e starting the acronym give the consumer a helpful hint that it has something to do with sustainability. I think that the T.V. will give consumers the idea that the environmental impact is being reduced through electronics. The Otterman text mentioned that creating labels is an expensive process so instead of completely redoing the label I would suggest updating it to make the label clearer to the consumer.

 

“Electronic lifestyle impacts on earth”                        

 The USSP that I created puts electronics as the consumer. The point of difference of EPEAT is that there electronic lifestyle is accounted for via a check mark ranking system. “Electronic lifestyle impacts on earth”, emphasizes that an electronic impacts the environment by the life cycle of materials that are used in its product design.  The environmental movement focuses in on an individual lifestyle’s impact on the environment. Consumers are able to clearly identify if the EPEAT product gives benefits towards their personal values and lifestyle.